As the weather shifts into cooler temperatures, you can almost hear the stampede of holiday customers waiting to test the mettle of your supply chain. Your e-commerce vendors—and, subsequently, your vendor management practices—are your first line of defense against the three great customer reputation-killers as the holidays loom. Improve your fulfillment efficiency by ironing out wrinkles and close loopholes to avoid unpleasant surprises in the middle of what is likely one of your busiest periods. Maintain your reputation with customers by avoiding these three missteps.
In some business circles, B2B is shadowed with an unfair reputation as a bland, behind-the-scenes affair, an operation born strictly out of necessity and mostly above the volatile fluctuations that keep B2C on its toes. Ask the leaders involved in successful B2B implementation, however, and you'll get a very different story—one of spirited competition, innovative marketing and a delicate balance on the cutting edge of fulfillment. Where does your supply chain strategy fall? If you feel more like the former than the latter, it's time to stop dragging your feet and start guiding your B2B efforts to lasting victory.
How hard can eCommerce be? If you've been kicking back and assuming that your fulfillment center will do just fine as it is, you could be in for a rude awakening. With complications driven by ubiquitous omni-channel efforts and customer demands that are only increasing in complexity as time goes on, supply chain professionals have had their hands full keeping up. Make no mistake—the slow-but-steady flow of orders from eCommerce sources is poised to turn into a flood, and you've got some work to do if you don't want to drown in your own success.
An empowered customer has a lot of ramifications throughout the supply chain. When that customer has the ability to demand greater customization in exchange for loyalty—or even for the sake of a lone order—efficiency and accuracy become crucial. Your customer-facing assets should go hand-in-hand with your delivery capabilities, and that means building a successful ecommerce experience and pairing it with the right shipping solutions. However, with the amount of how-to guides and self-advice out there, determining where to start can be something of an uphill battle: here are a few shortcuts.
Topics : ecommerce fulfillment
Outside of your products and store (both brick-and-mortar and online), who acts as the face of your brand for most consumers? Believe it or not, it tends to be your fulfillment team. They fill orders, field questions about shipments, and make sure that your products get where they need to be on schedule. While it’s important that the right order gets to the right doorstep at the right time, consumers in the digital age have come to expect a brand experience that goes above and beyond order fulfillment.
Competition within the world of ecommerce is fierce, and more brands enter the market every day. With such a large number of contenders vying for consumers' attention, setting your company apart from the rest is essential for long-term success. One of the best ways to accomplish this is through improved ecommerce fulfillment services.
With increasing demand straining the quality of customer service for internet retail, businesses that operate ecommerce sites might want to consider strategies to improve uniqueness and visibility online.